Featured in The Australian Business Journal - As far back as we know, the world of consumerism has traded in gender tropes and stereotypes. Particularly the beauty industry. We are taught that our skincare routine should be customized based on our skin type, daily habits and more. So how does gender then figure into your choice of skincare products? It may actually matter a lot less than you think.
Instead of thinking of skin as either female or male, young or mature, the most important factor to look out for when putting together an effective skincare routine is the promotion of skin health. The simple fact is that people of all ages and genders need to care for their skin. It’s got nothing to do with being a gender thing. It’s definitely got nothing to do with an age thing either. Skin health is a human thing! Not only does it help you to look your best and feel your best, it’s also an important aspect of your overall health.
Your skin is your body’s largest organ, and it is also the only one that comes into direct contact with the rest of the world. It holds body fluids in, preventing dehydration and keeps free radicals out. Without healthy skin we would be at the mercy of infections and illness. As your skin plays such an important role in protecting your body, it’s vital that you keep it as healthy as you can. With increased knowledge about skin care becoming more readily available, more people are learning the value of a simple face wash, moisturizer and serum.
Zeke Skincare is a forward-learning company that focuses on facilitating simple and effective skincare routines that actually work. Based in New Zealand, the brand uses locally sourced ingredients of the highest quality that add to the effectiveness of their skincare products. And the most outstanding thing about Zeke Skincare – every product has been formulated to suit all skin types.
“I struggled finding a skincare brand, as most of them were very specifically targeted towards a certain demographic or targeted audience,” says founder Simon Spencer Xu. “I think a lot of people want to use skincare but felt shunned that you were either too feminine, or have to be super masculine to use a certain product.” With that in mind, Simon created Zeke Skincare as a skincare line that represents an exciting transition toward stigma-free skin products.
Derived from the Hebrew name Zeke, meaning ‘God will strengthen’, from day one the brand has had a mission to fulfil: to provide confidence to customers through skincare solutions that actually work. Zeke Skincare’s products include a moisturizer, a face scrub, and a hydration mist that simplify the overcomplicated skincare routines to providing everything your skin needs for a more beautiful complexion.
Aside from promoting strengthened and lasting skin health, every product creates highly sought after clear and glowing skin. As we all know, ultimately, confidence does lies within. And with confidence comes the release of immune building endorphins and reduced stress, aiding the promotion of healthy skin whilst bringing out the best possible version of you.
Zeke Skincare are in the process of launching their new purifying cleansing gel later this year. Just like the entire product range, it caters to all by being gender neutral, paraben free, made of all natural ingredients, vegan, cruelty free and locally made in New Zealand.
When asked to comment on the brand, founder Simon Spencer Xu replied, “The opportunity to launch such an inclusive and gender-neutral product line is inspiring. Diversity is truly an integral part of the Zeke Skincare brand.” We have no doubt that you too will love the effects switching out the contents of your bathroom vanity to Zeke Skincare will bring.
It’s time to strip back the overcomplicated routine, and start putting your skin’s health first. To get the best out of your skin, visit Zeke Skincare here.